Exterior window displays can be used to sell product and entice customers into the store.
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When walking into a typical retail store, you'll likely notice tidy, curated product displays that visually highlight their items for sale. Those products aren't arranged that way by accident — the merchant is using visual merchandising best practices to help the products sell themselves. The appliance giant wanted a showcase for its only Experience Store in Canada. It got a prime Toronto location, a curving and undulating space, and it’s all lit up. Visual merchandising is a multi-sensory tool used by retailers to catch the attention of customers and attract them into a store to make a purchase. The first piece of visual merchandising customers encounter with a brand is the window display.